Begin Where Others End - Digital Edition Exhibition Book

In 2014 I helped the MA History of Design (RCA and V&A) 2014 students convert their show publication - designed by Arthur Carey - into a digital publication for iPad.

This included adding additional functionality to enhance the publication on tablet devices. This digital publication uses the Adobe Digital Publishing Suite.

Transport for London - Graphic

During my time at Central Saint Martin's College of Art and Design the course was approached by Transport for London (TfL) to create some visual design concepts for future campaigns. This design was one which was selected and subsequently sold to TfL for future usage in campaigns on London Underground.

Art on the Underground

I STYLE MYSELF - Usability Study

Brief

The retail market has seen a drastic shift with evolving technology – sites recommending other products based on users' past purchases, favourite items and items purchased by others with similar spending habits.

I Style Myself (ISM), a mobile app with the objective of allowing people to catalogue their wardrobe items, manage outfits and curate personal styles has attempted to venture into the space of recommending additional items for users to purchase.

I Style Myself wanted to learn more about the effectiveness of the app’s interface, the customer experience it provides, and whether it matches the way its target audience perceives outfit selection. 

Research Questions

The research questions set out in this study seek to explore how users perceive this app and whether the outfit selection process within the app effectively matches the users current habits:

  1. How well does the site / app support the way that people think about their wardrobe and choose outfits?

    • Identify any ways in which the user experience of working with the site / app could be improved, in terms of the way ISM fits with the way that people think about buying and putting together outfits.        

  2. Does this app help users discover new styles? 

    • Do the items match the users’ current shopping criteria?

    • Are users able to find things they would consider when shopping at a regular shop?

Study Outline

This usability study consisted of three methods which were applied to evaluate the ISM mobile application and to answer the research questions mentioned above:

Research

  • Heuristic Evaluation

  • Participant Recruiting

  • Semi-structured interviews (30 mins) - These were conducted in order to understand the users current habits when selecting an outfit.

  • Usability testing (30 mins) - During the tests users were given a set of tasks to complete using the app. While performing these tasks they were asked to think aloud and describe their experience.

Other methods such as contextual inquiries or ethnography were considered, however due to the nature of this project they were not possible to conduct.

ANALYSIS

  • Transcription of interviews

  • Thematic analysis of transcriptions

  • Analysis of recorded usability sessions

PRESENTATION

  • Client presentation

FINDINGS

The findings are broken down into 3 parts: the users approach to outfit selection, online shopping and technology.

OUTFIT SELECTION

Weather
Checking the weather of the day is important when choosing a suitable outfit. If by the end of the day it is going to rain, the shoes chosen will be based on this. Some people check the weather the night before, others every morning.

Occasion
The occasion will define how far in advance the outfit will be planned. For instance, a birthday party requires something more fun that might already be in her wardrobe, whilst a wedding is an opportunity to buy something new.

Social situations
Not directly related to an occasion, the diary refers to what the person has planned for everyday situations, such as meetings, gym classes, happy hours and company events.

ONLINE SHOPPING

Criteria
When shopping online users specifically search fit within their budget, are something they need and are comfortable with buying online.

 

Online or offline?
Offline. Being able to try items on are a big influencer in making that purchase.


 

Sales
If it’s on sale users feel they are going to make the most of their money

TECHNOLOGY

Personalisation
With personal recommendations users expect that the application would understand their personal style, their physique and complexion. These are expectations they have when engaging with sales associates in stores.
 

Users are skeptical. Why?
Users use online shopping as a way to 'window shop'. They want to try items on in store, as many products from various brands fit differently. Users are only comfortable shopping with brands which have standard sizes and fits across their product ranges.

Client Presentation

Hotels.com - Usability Study

Brief

The objective of this project was to perform an analysis of the Hotels.com website and provide recommendations for future iterations of this site, focusing on the effectiveness of the app’s interface, the customer experience it provides, and whether it matches the way users think about booking travel.

Study Outline

This usability study consisted of three methods which were applied to evaluate the ISM mobile application and to answer the research questions mentioned above:

Research

  • Heuristic evaluation - The site is evaluated against a set of heuristics and given a score. Whilst this may seem subjective, the majority of usability issues can be identified in up to five evaluations.

  • Participant Recruiting

  • Semi-structured interviews (30 mins) - These were conducted in order to understand the users current habits when selecting an outfit.

  • Usability testing (30 mins) - During the tests users were given a set of tasks to complete using the app. While performing these tasks they were asked to think aloud and describe their experience.

Analysis

  • Transcription of interviews

  • Thematic analysis of transcriptions

  • Analysis of recorded usability sessions

Presentation

  • Client Presentation

hotels.png

Findings

KEY POSITIVES

  • Great use of photography

  • Use of nights counter is excellent at offering additional clarity

  • Large amount of filters which users instantly notice and use

  • Remembering previous searches very useful

  • Different payment methods provided are useful. However, this should be add to filters

KEY NEGATIVES

  • All users were switching between hotels.com and Google Maps or City Mapper - Add widgets or links to those sights which open in new window

  • Applying filters causing issues with other filters being dropped. Add section to see all applied filters and an easy way to remove them

  • Make Trip Advisor integration more prominent

  • Map markers

    • when selecting 1 hotel only show 1 marker

    • when viewing list only show hotels on the map which appear on that list

    • reconsider adding hotels which are unavailable unless users specifically search for hotel

  • Search by Public Transportation

    • Allow users to see station / stop close to hotel

    • Filter by station name (autocomplete with stations)

  • System status

    • Add loading bar if page load may require more time.

Final report