Simba Sleep

At Simba I was the research lead within the digital product team, leading a research team of 2 researchers and partnering closely with designers (UX and physical product), prototypers, engineers and product managers to support with research needs.

I designed and conducted numerous longitudinal studies with methods including contextual enquiries, ethnographic field work (UK, Germany, France and China), semi-structured interviews, diary studies, surveys, focus groups and participatory design workshops. In addition to exploratory research studies I’ve set up and lead the rolling research programme consisting of bi-weekly usability studies.